The tool you need to understand your in store product distribution, competitor analysis and more.
What is Cognizance
Cognizance is a cross-platform retail analysis platform, utilising physical execution
digital and historical data to provide accurate retail measurements and predictions of
each aspect of the retail chain.
Cognizance is structured as a SaaS platform with advanced Image Recognition paired with deep learning to detect, classify and provide clear cut, relevant analytics on the products it identifies. This classification takes into regard the situational context of the recognition session; ie: planogram, fridge cooler or shelf to name a few. Cognizance uses the Image Recognition results as a real-life metric and compares the results to real-time and historical epos data to provide a detailed picture of your retail operation.
Why not only use point of sale data
The problem is, Point-of-Sale data (PoS) alone does not
reflect consumer behaviour at the retail level.
A lot can happen between the distribution centre and
Relying on PoS data doesn’t give brands an up-to-date grasp of issues like misplaced products, empty spaces, non price compliant products and out of stocks that may be turning away potential clients.
The short falls of manual audits
Manual audits remain costly, time consuming and
inaccurate. Field sales teams end up spending more
time auditing the store instead of focusing on selling,
merchandising and relationship building.
Manual audits seldom give a daily view of what is happening on the ground and does not allow for a non intrusive customer experience during peak operating hours.